Archive for August, 2007

Setting Up Wordpress Permalinks to Maximize Search Engine Rankings

Tuesday, August 28th, 2007
wordpress plugin
Wordpress has become one of the most popular content management systems and blogging platforms for many people in today’s connected world, rivaled only by Typepad (another content management system) because of Typepad’s mobile blogging capabilities.

Among the features that make Wordpress so popular are the simple interface and secure environment, but when it comes to making money with your Wordpress blog you are going to want to rely on plugins and additions in order to maximize traffic, search engine rankings and revenue potential.

What you are going to learn in this article is the concept of a permalink as it relates to your Wordpress blog, as well as how you can tweak this feature in order to gain more control over the way your page address is displayed, the way that a search engine spider will rank each individual page, and even how you can use keywords properly in order to serve the highest paying contextual ads (using Google’s Adsense program for example).

First, what is a permalink? Well it is just like it sounds, it is a permanent link to a post on your blog. In order to understand the concept behind permalinks it is important to understand exactly what a CMS does and why this can be so much easier than running a traditional HTML website.

In a nutshell, the purpose behind a content management system (CMS) is to completely separate the content from the page layout, as well as to provide a simple interface where it is easy to add new content. It is also important to note that the structure of a blog is different than a traditional HTML site; whereas in traditional sites new content will be added via ‘deep linking,’ new content on a blog shows up directly on the front page. This is why permalinks are important, because your post will show up on the front page of your blog only temporarily and it needs to have a permanent link as well.

There are many different criteria that you can use when setting up your permalink structure, and this is where search engine optimization and relevant high-paying Adsense ads come in to the picture. One of the biggest factors in search engine algorithms and contextual ad serving technology is filenames, and so it is important to create a permalink structure for your Wordpress blog that will include relevant keywords that are prechosen for your title.

The default permalink structure (depending on your version of Wordpress) will either be simply numbering each post sequentially or it will be the date of the post. This does not tell a search engine spider any relevant information about your post, and as such your pages will usually rank lower in any type of hypertext-based search engine.

What you need to do to make your Wordpress posts search engine friendly is to make your permalinks display the post title and possibly category title, and then choose post and category titles that include keywords relevant to your topic. You can optimize your pages for higher paying Adsense ads by determining which keywords pay out the most per click and then using those keywords in your post and category titles.



By: Andrew Shiveley

About the Author:

*** http://Traffic-Generation-Techniques.com

Looking for more tips on how to increase your search engine rankings and get more visitors to your blog? http://Traffic-Generation-Techniques.com is an excellent resource you can use to discover more tricks for increasing your blog’s exposure.



Book Template

Wordpress Shopping Cart : Some Features you Have to Consider

Thursday, August 23rd, 2007
wordpress plugin
Wordpress shopping carts that use Paypal are very hard to find. The majority of those that are available are still in alpha and beta development stages and not ready for a production web site. This is a great pity because Wordpress is the prefered website environment of choice for many Internet marketers for well known reasons, including the speed at which you can deploy new sites, and the myriad of tools, themes and plugins that are freely available.

Given the current explosion in popularity this particular development environment is experiencing I am really surprised that there are so few wordpress shopping cart options available. The coding of these scripts and plugins must be a lot more complex than what one would expect.

If you are researching for a shoppingcart solution then the following features constitute the very least that a good system should offer -

1) If the solution requires installation on your server then it must be simple to install, and to configure. You probably do not want to pay good money to somebody else to install a complex script.

2) The shopping cart software must be quick and easy for day to day administration, via a secure web interface.

3) It must be very stable. You do not want any errors to occur when you have a hard earned customer busy paying you for your goods.

4) It has to be fast. The fastest shopping carts always work “in” your website. That means it does not leave your site and jump to the payment vendors site everytime a buyer adds a product to their basket. I always get annoyed with shopping cart software that constantly takes ages to add items to my basket.

5) The shopping cart must “look and feel” exactly like the rest of your site. The best solution is one where your customer sees no difference between the shopping basket and the rest of your web site.

6) Usability and simplicity is paramount. It must be extremely easy for your customer to use. Many niches cater to a less sophisticated clientele (not everybody is an expert), and you do not want to lose sales from within the shopping cart itself because your customer does not know what to do next.

7) The shopping cart software must provide your clients with as many payment options as possible. At the very least it must accept PayPal payments, Google Checkout payments, and also all major credit cards and debit cards.

8) Lastly, being a full-time internet marketer myself, I often sell digital “downloadable” content. So, I look for a solution that will keep all of my product download locations completely secret and secure. Unique, hacker-safe download links for each of my product items must be automatically generated on a per customer basis. These download links must be configurable in terms of the number of times they can be used (and also the length of time that they can be used) to download the particular product that has been purchased. This stops content thieves from sharing the download link they receive with other people who have not purchased, thereby defrauding you of sales.

If you want an excellent Paypal based wordpress shopping cart then point your browser to http://www.wordpressshoppingcart.info



By: Alan

About the Author:

Alan is a professional internet service provider, web host, and full time Internet marketer. Visit WordpressShoppingCart.info for a full featured paypal based wordpress shopping cart plugin.



Internet Marketing Videos

When Wordpress Permalinks 404

Friday, August 3rd, 2007
wordpress plugin
The 404/Not Found error message is one of the most hated screens on the Internet; it indicates that though you, the browser, were able to communicate with the server, the page you need was not delivered either because it was not found or because the server for some reason was configured to not fulfill the request (which is happening in some countries with pages containing illegal content).

The page you actually see is not generated by your computer; instead, it is a special page on the server you’ve tried to contact. Many web sites create their own special 404 pages either for artistic reasons, or because the site owner wants to put specific data, like contact or redirect information, on the page. In Apache, having your own special 404 page is as simple as modifying the .htaccess file. (The only caveat: the page must be larger than 512 bytes or IE will not display it.)

In most cases, the 404 error comes up when a page has been moved or deleted from a site. However, in the case of WordPress, an annoying bug can cause permalinks to point to the 404 page instead of the page you want to have it bring up.

How Do WordPress Permalinks Work?

Permalinks are permanent URLs generated to point to your individual weblog posts, categories, and weblog lists. Other bloggers will use a permalink to point to your post from their own articles, or you can send links to other people via a permalink. When they are linked to an individual post, the URL is supposed to be permanent, not dynamic (changing).

The three types of permalinks WordPress delivers are the Default (aka “Ugly”) form, mod rewrite (”Pretty”), and PATHINFO (”Almost Pretty”).

Default links are formatted according to the default settings of a new WordPress install, and will work on all server environments. It looks like this: http://example.com/?p=N , N being a number. It is neither neat nor elegant, but it does the job. Pretty mod rewrite links look more like this: http://example.com/yyyy/mm/dd/post-name/ . These permalinks require Apache’s mod_rewrite module, and won’t work on other server types. PATHINFO permalinks look like this: http://example.com/index.php/yyyy/mm/dd/post-name/ , and will work on other server types besides Apache.

Because you’re going from a dynamic to a fixed environment with your permalinks, a variety of things can go wrong with them. For instance, if your server includes Frontpage Extensions, permalinks will not function at all without doing a manual fix. Without this fix, any changes to the permalinks section from the WordPress admin interface will corrupt the Frontpage server extensions because it interferes with the .htaccess file.

Long permalinks can get chopped off as well, with only part of it working properly or with the entire link disabled. This will cause a 404 error to be generated - but not because there’s something wrong with your permalink, rather because the title is too long. You can fix it by editing your .htaccess file to add a line:

RewriteRule ^post/([0-9]+)?/?([0-9]+)?/?$ /index.php?p=$1&page=$2 [QSA]

You can also make a habit of posting URLs with angle brackets () on either end. Most email and other problematic software won’t truncate URLs formatted this way.

Permalink Structure in WordPress

When your links don’t work, it’s often because you didn’t update your Permalink structure. Every time you add a new static page to your WordPress files, you must generate and update new rules to the .htaccess (which in newer versions is taken care of through the admin control area). If you don’t get a page returned at all, even a 404, and you use PHP 4.4 or 5 with Apache 2, you should look that up in the PHP bugs and issues pages. This is a specific known bug.

When you’re creating permalinks, another strange thing can happen: your WordPress blog must start the process of creating a permalink before it knows whether or not the page you’re creating one for actually exists. If it doesn’t, too late - your link is already pointing at a 404 page. To repair this, you need to include a 404 direction in the header of your .htaccess file so that your rewrite conditions allow for a not-found error, and simply eliminate that page from your permalinks task. Try adding the following line above the WordPress rewrite rules, outside of #BEGIN Wordpress[...]#END Wordpress. Some plugins will overwrite this part if you edit the permalinks structure if it’s in the wrong place.

ErrorDocument 404/index.php?error=404?

Another solution is to use this following:

ErrorDocument 404/foo/index.php?error=404

foo = the directory you are using as a blog. The structure should be like this:

/foo/%category%/%postname%/

If you call a nonexistent directory, however, you’re still going to get that 404 permalink.

You can automate your permalinks tasks with several plugins, though. The Ultimate Tag Warrior (UTW) has gotten some good reviews, especially for search-engine sensitive pages. Google Sitemaps is a good plugin as well.

One more thing: if you use the xampp setup, your WordPress permalinks won’t work at all in the default installation..

The ultimate solution is actually to install WordPress 2.0.2; this new version has repaired the permalinks problem as well as a number of other problems.

Always double-check all your pages before you start working with permalinks, and after you’ve permalinked them. In some cases, you may have to delete all the permalinks and start over, but in most cases just taking a look at what you’re telling your server to do will prevent you from making a lot of stupid mistakes.



By: Danny Wirken

About the Author:



Internet Marketing Videos